What’s a pitch, anyway? 

A pitch is a one-paragraph summation of what you want to write about, including the format and word count needed to execute your idea. While a pitch summarizes your story idea in a clear and concise manner, it is not your entire story. 

What is the goal of a pitch? 

 The goal of a pitch is to present an idea in an informative, helpful, and intriguing manner in order to make it as easy as humanly possible for an editor to say yes to your idea! Your job is to take all the guesswork out of your concept by presenting it in such a clear way that makes it almost impossible to get a rejection. 

Why is a pitch important? 

A lot of writers I work with get really frustrated in the pitching process. They want the shiny assignment in a top publication, but they don’t want to feel like they have to sell their souls to get it. I mean, I get it, if you’re a writer you probably don’t want to be a salesperson. But to be a successful freelance writer you not only need to be a creative ideas generator, but you also need to know how to sell your ideas.

Pitch Makeover is for you if...

• Your idea feels pretty solid, but you’re unsure how to package it into the perfect pitch 
• You sent your pitch out to a few magazines and didn’t hear anything back
• You are ready to take your idea to the next level and need help doing so